Creative Executive
Creative Executive
There is no polite way to tell people how much you care. So e.l.f. Beauty stopped looking for one. The brand gives more than $2.5M a year to over 200 causes. The campaign gave that a voice and gave the community a vote on where future donations go. What do you give an e.l.f. about?
While it’s easy to look at the world’s chaos and negativity and say “I don’t give a f#@&,” we encourage everyone to “give an e.l.f.” — a bold way of turning compassion into action and caring into culture.
The campaign brings together a constellation of collaborators who partner with e.l.f. to bring their values to life, from Billie Jean King to Amanda Nguyen to Jess Rona. Each changemaker stares down the camera, asking what you give an e.l.f. about.
e.l.f. is a bold disruptor with a kind heart, so we disrupted Penn Station, the New York Times, an experiential lot in lower Manhattan, not to mention social feeds everywhere.