Creative Executive
Creative Executive
What started as a quick brand recharge has become 29 consecutive quarters of net sales growth and a multi-brand portfolio expansion. How e.l.f.ing cool is that?
The brand refresh helped clarify the vision (and pronunciation) through provocative and memorable “e.l.f.isms.”
The refresh built brand love and brought in fresh audiences — driving +70% increase in search demand for "e.l.f. near me" and +78% more new visitors to the website.
The campaign was built on understanding the consumer’s love of the brand’s unique superpowers and creating content to match.
This handdrawn animation series illustrates e.l.f.’s environmental impact of removing secondary packaging.
The e.l.f.ing amazing success empowered the e.l.f. team to expand their portfolio by acquiring the clean brand W3LL PEOPLE, which we rebranded.
But we didn’t stop there. We worked with the e.l.f. Beauty team to create a brand with Alicia Keys rooted in soulcare, not just skincare.