Creative Executive
Creative Executive
Touring Plans is a software built to save time and money in the Disney Parks, but it didn’t match the personality of its founder or its audience.
The Disney parks + data science = the dream project
The refreshed user interface and inviting words provided an overall consumer-friendly experience.
The new logo combines the audience’s love of vintage EPCOT icons with a fresh and expressive monogram and logotype.
The expanded color palette painted a rainbow of possibilities for illustrator Rob Yeo to explore for everything from Park icons to amenities.
Fresh typographic selections gave the data new life.
Touring Plans’ superpower of crowd forecasts and real-time data is much easier to use now thanks to the redesign.